【classic sex movies】

Source：Exquisite Information Network Editor：Tech Time：2025-06-26 14:02:41

After three decades of selling insurance,classic sex movies Charlie Brown's dog and his Peanutscohorts are hitting the unemployment line.

MetLife announced Thursday that it's ending the longstanding association as it rejiggers its brand for a more corporate audience.

SEE ALSO: Alec Baldwin endorses Charlie Brown for president

Advertising blog AgencySpy first reported rumors of the change in July.

You May Also Like

The shakeup comes after the company said earlier this year that it would spin off its retail life insurance business to focus more on its workplace clients.

Snoopy and the gang began appearing in MetLife commercials in the 1980s as a means of grafting a familiar face on the insurance giant.

Around the same time, the company shortened its name from "Metropolitan Life" to "MetLife" and recolored its black star blue.

Mashable Trend Report Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

“We brought in Snoopy over 30 years ago to make our company more friendly and approachable during a time when insurance companies were seen as cold and distant," Esther Lee, MetLife's chief marketing officer, said in a press release.

But that warmth is less important now that MetLife caters to business-side customers.

The 148-year-old brand said the decision was informed by market research conducted on more than 55,000 people around the world. Most respondents were indifferent.

At the height of their fame, the Charles Schultz-penned comic strip ensemble were an iconic fixture in thousands of daily newspapers. They inhabited a quirky world of running gags like the beleaguered Charlie Brown's Sisyphean quest to kick a football, Lucy's testy psychiatric help and a blanket-toting child philosopher.

via GIPHY

Their use in ad campaigns was made possible through a multimillion-dollar licensing deal with the company that owns their rights. MetLife says it has informed the company of the deal's termination, but it was take time for the comic crew to fully disappear from all marketing material.

MetLife will also no longer contract blimps for aerial coverage of big live events, and plans for future sponsorships are unclear.

In the meantime, one can only hope that Lucy's psychiatric help includes grief counseling.

via GIPHY

Previous：Meta continues its submission to Trump with new advisor on its board

Next：Best JBL deal: Save $10 on the Go 4 at Amazon

【classic sex movies】

Related Articles

Related Recommendations

Categories

Latest Articles

Popular Articles

Hot Recommendations

Featured Column

Quick Links

Quick Links