For women in tech,Erotic Vignette | Adult Movies Online sexism is so often encountered that it unfortunately comes to be expected.
A new 30-second ad by deodorant company Secret shows just how embedded gender-based bias is in the industry by telling the story of two women pitching their startup to men at the top. The comedic ad, called "Pitch," illuminates the worries and preparation women asserting their tech talents have to go through to prove their value in "the boys' club."
SEE ALSO: 5 ways men can be allies to women at workIn the spot, two women enter an elevator on their way to a big-deal business meeting. After perfecting their handshake, one takes to quizzing the other on the stats of their startup.
Notably, the woman doing the questioning takes on the role of a sexist businessman who doubts the other woman's accomplishments and abilities. In the role play, the woman pitching her startup is forced to defend her tech talent.
After the woman pitching rambles off impressive stats of her startup, the other woman, in the role of a businessman, sternly says, "I doubt you girls could pull that off."
"Got the data right here, sir," the other retorts, defending herself against the suggestion that women in tech can't be successful.
This type of all-too-common bias against women in tech is a reality that is highly critiqued. Like the women in the ad, real-life women trying to break into the tech industry come to expect sexism at every turn. A recent public example of industry sexism is in the experiences of female attendees of CES 2017, many of whom report experiencing gender-based bias during the event.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
Secret's Stress Test campaign, which first debuted in April 2015, has made its mark by boldly tackling workplace sexism and gender bias. An ad featuring a woman giving herself a pep talk before asking for a raise was the first spot released in the series, while a powerful ad depicting a trans woman finding the courage to exit a stall in a crowded women's restroom went viral in October.
A Secret spokesperson tells AdWeek that the Stress Test campaign seeks to "highlight new roles millennial women are taking on in society." But if this ad and the IRL experiences of women in tech are any proof, unapologetically taking on those roles comes with pushback for challenging the status quo.
As the women in "Pitch" prove, however, challenging tech sexism is work that needs to be done. And support from fellow women-on-a-mission helps to make breaking barriers less daunting.
Topics CES Social Good Advertising
Contingent No More
Russian bots dropped 45,000 garbage tweets on us during the Brexit referendum
New video shows Scott Kelly's thrilling return to Earth from space
Walmart will have SNES Classics on sale for the next three days
How to Easily Make iPhone Ringtones Using Only iTunes
A 'medicane' forming in the Mediterranean will target Greece
Google's trying to make your job search less difficult
'Fake news' is a global problem, Freedom House report shows
The best day to book your flight, according to Google
China now has more supercomputers on the world’s top 500 list than the U.S.
The Mismeasure of Media
The Plaza offers 'Home Alone 2' package for movie's 25th anniversary
17 times 'Stranger Things' star Millie Bobby Brown's Instagram game was 11/10
Top media watchdog accused of playing dirty to help Trump's friend
NYT Connections hints and answers for May 18: Tips to solve 'Connections' #707.
Gal Gadot clears up her comments on working with Brett Ratner
Face ID on Apple iPhone X meets its match: a 10
Kickstarter is launching its own Patreon clone
Boeing's new VR simulator immerses astronauts in space training
Google Docs is down across the U.S.
Ryan Reynolds' birthday message to Betty White is as wonderful as you'd expectAmazon's Ring video doorbells now have endWe're having less sex. What does that mean for public health?Twitter will let users edit a tweet up to 5 timesJack Dorsey's sneaker style is the story of Silicon Valley growing upSerena Williams' daughter's doll Qai Qai is the real star of the Australian OpenThis massive fried rice prank turned into a great Photoshop battleApple announces iPhone 14 and iPhone 14 PlusRandy Credico's dog Bianca is in the spotlight thanks to Roger Stone's indictmentGreen dating: the singles swiping left on climate complacencyBoo, the precious internet famous Pomeranian, is dead at age 12Boo, the precious internet famous Pomeranian, is dead at age 12Kim Kardashian's daughter has the most extra first birthday party everG2 Esports launches its first allHeinz made Ketchup Caviar so Valentine's Day dates can dine like fancy trash'The Lord of the Rings: The Rings of Power' cast condemn racist critics and commentsRandy Credico's dog Bianca is in the spotlight thanks to Roger Stone's indictmentStephen King creates a Twitter play to brutally mock Donald TrumpJack Dorsey's sneaker style is the story of Silicon Valley growing upThe sad silence of the National Parks Instagram accounts I Am Not Resigned! by Sadie Stein This Cat Is Clearly Illiterate by Sadie Stein Book and Cheese Pairings by Sadie Stein Required Reading for Bastille Day Thomas Crown’s Global Vision Parks and Prejudice, and Other News Girls Together Aesthetically Speaking by Ivan Brunetti Where’s Leo? by Lindsay Gellman Waugh on Capote by Sadie Stein Drinking in the Golden Age by Ezra Glinter What We’re Loving: Piano Rats, Black Flag, Bolaño by The Paris Review An Interview with Craig Nova, by Craig Nova Fortifications by Sadie Stein The Return of the (Feline) Repressed by Rhonda Lieberman and Lauren O'Neill “I Ducked Behind My Paris Review...” by Sadie Stein Rahm Emanuel to Jump in Lake If Kids Read, and Other News by Sadie Stein Man Steals Books to Find Meaning of Life, and Other News by Sadie Stein Fake Blake, Back Covers, and Other News by Sadie Stein What We’re Loving: Lustig, Kiwis, and Carousels
3.0493s , 8224.0625 kb
Copyright © 2025 Powered by 【Erotic Vignette | Adult Movies Online】,Exquisite Information Network