【Aunty Boy (2025) Hindi Short Film】

Tim Cook has a secret about the Apple Watch,Aunty Boy (2025) Hindi Short Film and he's not any closer to telling us.

Apple's latest quarterly earnings report for Q2 2017 was yet another big showing for the company, and CEO Tim Cook was, as always, pleasant and positive on the publicly-streamed conference call disclosing the financials.

But yet again, he left us hanging when it came to the Apple Watch's exact sales numbers. Instead, he boasted that the sales of the smartwatch "doubled" from last year and lumped the wearable into the same revenue category as AirPods and Beats products (and even called Beats "wearables," LOL). Cook, you know Beats are fundamentally different than the smartwatch that's supposedly the top-selling product on the market, right?

Original image has been replaced. Credit: Mashable

Clearly, the Apple Watch is selling to some degree -- but it's frustratingly unclear exactly how well.

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

This Tweet is currently unavailable. It might be loading or has been removed.

Time and again, Cook has neglected to disclose the exact sales numbers for the Apple Watch. The silence goes back to the first earnings call the device was available in 2015. Last year, Cook touted "a best ever quarter" for the Apple Watch in the lead-up to the holiday season without giving any concrete numbers, leaving us to depend on projections from market research firms to estimate how many units of the smartwatch were sold.

Later in the Q2 2017 call during the Q&A session, Cook doubled down on his denial to disclose true figures, calling the "Other Products" vertical "a really key product category for us" and again claimed the Watch sales doubled in six of the 12 top markets.

"When you begin to combine the watch revenues with the revenues for AirPods ... and then add the Beats products that our customers really enjoy as well and look on the trailing 12 months, that business was well into the Fortune 500," he said. He didn't budge when asked for more details, saying only that Apple is "really committed" to Apple Watches and its other wearable devices.

Maybe someday we'll find out exactly how many Apple Watches have been sold. Considering the state of the market, though, it might just have to be a postmortem report.

---

Featured Video For You

---

'Guardians of the Galaxy: Vol. 2' is more of the same good stuff

---

Topics Apple Apple Watch

• Entertainment
• Social Good
• Digital Culture
• Deals
• Shopping
• Life
• Games
• Tech

• NYT mini crossword answers for May 9, 2025
• Nissan and Honda to slash China output in latest setback for Japanese carmakers · TechNode
• Whiteout Survival achieves $500 million revenue within one year of release · TechNode
• Li Auto launches its smallest plug
• NYT mini crossword answers for May 12, 2025
• China’s Chery, Huawei slash prices of first electric sedan due to delays · TechNode
• Bilibili expects to achieve operating profit in Q3 as more creators engage in live
• Auto chipmaker Black Sesame renews Hong Kong IPO application · TechNode
• Ryzen 5 1600X vs. 1600: Which should you buy?
• TikTok says US ban would “trample free speech” as House passes updated bill · TechNode

• Biden White House issues cryptocurrency executive order
• Apple Event 2022: Green iPhone 13, purple iPad Air announced
• Apple Event: Tim Cook wears colors of Ukraine flag, seemingly sending silent support
• Giant Trump Baby blimp flies over London and it's making Donald feel 'unwelcome'
• Donald Trump Dalek is proof that Londoners sure know how to protest
• Kids asking questions about sex is the purest comedy you'll see today
• NASA opens vacuum
• Crocs makes heels now, because we live in a very strange world
• ‘The Adam Project’ review: A flashy time travel adventure with an all
• Substack launches iOS app

• Best Garmin deal: Save over $100 on Garmin Forerunner 955
• Alibaba denies exit from offline retail assets, including Freshippo and RT
• MSI launches new Nvidia RTX 4090D graphics card for Chinese market · TechNode
• ZhipuAI secures state
• Best iPad deal: Save $132 on Apple iPad (10th Gen)
• Alibaba denies exit from offline retail assets, including Freshippo and RT
• Tencent developing mobile version of hit title Palworld: report · TechNode
• Alibaba denies exit from offline retail assets, including Freshippo and RT
• What cracked the Milky Way's giant cosmic bone? Scientists think they know.
• Blizzard Chinese server restores data, takes new reservations · TechNode

• The best day to book your flight, according to Google
• Alibaba’s grocery unit head steps down in latest overhaul: report · TechNode
• Huawei's 2023 global sales revenue hits nearly 98 billion dollars, up by 9.63% y
• Blizzard Chinese server restores data, takes new reservations · TechNode
• Mary Shows Up
• ZhipuAI secures state
• Apple CEO Tim Cook unveils plans to launch Apple Vision Pro in China this year · TechNode
• Ele.me outlines business plan for the next three years amid leadership reshuffle · TechNode
• SpaceX's Starlink satellite launch in pictures
• China’s chip production soars 40% in Q1 despite US constraints · TechNode