Each year on Adult film School season 3 episode 2 - Chloe and Jasonthe internet brings an entirely new vernacular.
Last year, ijbol and "serving cunt" rose to timeline prominence, and 2024 revitalized yap and pookie. If you haven't given your life over to TikTok and X / Twitter or have someone who has in your life, it can be hard to keep up with the breakneck speed of internet slang.
But fear not: Here are some key internet vocabulary words from the year defined.
If there was one thing that dominated culture in 2024, it was bratby Charli XCX. The hit album changed the word's meaning forever, with the pop star defining what it means to be a brat in a TikTok. "You're just like that girl who is a little messy and likes to party and maybe says some dumb things sometimes," she said. "[She's someone] who feels herself, but then, also, like, maybe has a breakdown, but kinda parties through it. It's very honest. It's very blunt. It's very volatile."
There's also a lot of lime green, cigarettes, and wrap-around sunglasses involved. Bonus points if your name is Julia.
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Crashing out is an all-too-familiar example of African American Vernacular English (AAVE) slang getting appropriated as TikTok slang.
According to KnowYourMeme, the term originated in Baton Rogue, Louisiana, and can be heard in music from local rappers like NBA YoungBoy. It refers to reckless behavior or losing self-control and became the phrase du jour on TikTok in late 2024.
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Thanks to TikTokker Jools Lebron's viral "very mindful, very cutesy" video, demure will forever hold a new meaning. As defined by Dictionary.com, demure means "characterized by shyness or modesty; reserved," but it's come to mean anything from self-aware, sophisticated, and restrained to good and praiseworthy and, well, nothing. The word defined the end of summer 2024 on the internet and was added to many people's vocabularies. Dictionary.com even crowned it the Word of the Year.
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The internet enthusiasm around Challengers, specifically the marriage between tennis player Art (Mike Faist) and his coach Tashi (Zendaya), renewed interest in a word that's gained traction online in recent years: failmarriage. Think of the marriage between Shiv (Sarah Snook) and Tom (Matthew Macfadyen) in HBO's Succession. The word failmarriage means precisely what it sounds like — a marriage in free fall, but the couple chooses to stay together anyway.
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Perhaps one of the more niche words used to gain traction online is glazing, which refers to overhyping something. According to KnowYourMeme, it first appeared on Discord in 2021 before becoming popular on Twitch in 2022. Still, it's only in the past couple of years that the term has migrated to TikTok, exposing it to a more widespread audience.
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Thanks to the Southern TikTok couple Campbell and Jett Puckett, the term of endearment came back in a significant way in 2024. Believe it or not, "You're looking amazing tonight, pookie" happened this year. While the term floated around on TikTok starting in 2020, Jett's endearing insistence on referring to his wife as "pookie" catapulted it into the mainstream.
While pookie is typically used as a vocative, like honey or sweetie, fandoms began using it to describe their faves. For example, these days, it's common to see someone online say, "Glen Powell is pookie." Language is constantly evolving online.
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In 2024, you don't chitchat, gab, prattle, or blabber; you yap. Yapping refers to talking excessively or at length. Those who can't stop yapping are yappers. Those who are extremely online love to yap and self-identify as yappers. The verb initially referred to a small dog and then morphed into a verb describing the high-pitched bark of a dog, but by the 1800s, it already referred to humans talking.
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Want more of the best of 2024? Join Mashable as we look back at all the internet slang, TikTok songs, movies, memes, dating trends, hyped up hardware, scientific discoveries, social media apps,and more that have delighted and amazed us this year.
Topics TikTok X/Twitter Memes Fandom
Instagram is adding simpler, private likes on StoriesInstagram on desktop is way better for being a creep'Making a Murderer' case will not be heard by Supreme CourtArtist catfishes Twitter with hilariously bad drawingsMichelle Wolf roasts Trump for not showing up to her White House dinner setAfter Kennedy's retirement, are we entering 'Handmaid's Tale' territory?Someone has made a giant Trump blimp to protest his UK visit'Horizon Forbidden West' has its own Lego setYou can tip creators on Tumblr nowHow to correct Siri's pronunciationChrissy Teigen Instagrams truly spectacular meme of herself and John LegendYou can tip creators on Tumblr nowFacebook's 'News Feed' is now just 'Feed.' Reactions are mixed.Trump appears to have *autographed* photos of murder victims at a bizarre antiJustice Kennedy is retiring and much of Twitter thinks we're doomedSarah Huckabee Sanders condemns harassment. She should tell Trump.Pornhub is introducing closed captioning for their pornPolitics come to Yelp after restaurant refuses to serve Sarah Sanders'Making a Murderer' case will not be heard by Supreme CourtThe 21 best video games for couples to co Tricks, Tension, Surface, Suspense by Andrew Norman Wilson Claire Boyles, Fiction by Claire Boyles Venice Dispatch: from the Biennale by Olivia Kan Daniel Galera on “The God of Ferns,” the Review’s Holiday Reading by The Paris Review Redux: The Marketing of Obsession by The Paris Review Remembrance Day by Spencer Matheson Cooking with Sergei Dovlatov by Valerie Stivers In Odesa: Recommended Reading by Ilya Kaminsky Redux: Naked Lightbulb by The Paris Review Out of Time by The Paris Review Diary, 2018 by Elisa Gonzalez Listen to Henri Cole Read Poems from the Paris Review Archive by Henri Cole Stealing It Back: A Conversation with Frida Orupabo by Maya Binyam Redux: An Ordinary Word by The Paris Review Cooking with Dorothy Sayers by Valerie Stivers Objective Correlatives by Stephen Shore Structure Is a Design in Light: The Notebooks of Louis I. Kahn by Louis I. Kahn Do Not Et Cetera by The Paris Review My Friend Goo by Deb Olin Unferth Two in the Afternoon by Mieko Kawakami
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