Snapchat is Farmer’s Wife: Handle with Care! Part 1: Angel Adventremoving local stories, the 24/7 city-based feeds, from the app. The decision means laying off about 15 people, Bloombergreported Wednesday.
“A small number of Local Story curator positions were eliminated in our Los Angeles and New York offices, as the result of changes to our Local Story Coverage,” Snapchat said in a statement to Bloomberg. “We’re thankful for the contributions from these team members.”
Local stories were feeds of photos and videos curated from and shown in particular cities, including New York, Los Angeles and Paris. On Wednesday, the New York story was still available and featured videos from a fundraising event for Democratic presidential candidate Hillary Clinton.
These stories, updated daily and available 24/7, were accessible alongside curated feeds from live events such as sports games and music festivals. Some of those live stories are done through official partnerships. Snapchat has inked deals with Major League Baseball and iHeartMedia, for example. In those partnerships, they split the ad revenue.
Snapchat is opting for official deals for major events over localized content
With this move, it seems that Snapchat is opting for official deals for major events over localized content. Local stories were not as popular, an anonymous person familiar with the matter told Bloomberg. Indeed, their potential audience was limited to one city rather than Snapchat's 150 million daily active users.
Making it onto the feed was still highly competitive. Curators received about 20,000 submissions, and they selected only 50 to 60 to show every day for each story, Timereported in September 2015.
Local stories are not completely going away, but instead of being folded into one 24/7, city-based feed, they will be broken out. Stories geofenced to one area could be made for certain occasions, such as breaking news events and concerts.
The Venice, California-based company is working aggressively to define its business model as it competes more closely with Facebook's Instagram, which launched a similar stories feature last month. The company, valued at $18 billion, is also anticipating an initial public offering.
Snapchat's revenue is expected to rise by 150 percent year-over-year from $360 million to $935.5 million in 2017, according to eMarketer.
Snapchat has been seeking more exclusive content and granting more publishers access to creation, not just curation tools. For instance, the National Football League is building a Discover channel, instead of just being involved in live stories as they were in the past. NBC teamed up with BuzzFeedto create a Discover channel for the Olympics.
Topics Snapchat Advertising
The strangeness of Japan's decision to start openly hunting whales
What it's like to show a sex toy at CES
Even people with old PCs can play top games with Nvidia's new streaming service
Sony built a giant 4K projector for reading magazines
How to Settle Down with Dystopia
The ad block apocalypse didn't arrive and doesn't look like it's going to
Threatened bluefin tuna fetches $632,000 at Tokyo auction
Vanity Fair wears Trump insult as badge of honor on its cover
DDR4 Memory at 4000 MT/s, Does It Make a Difference?
Cubs fans will love the name of the first baby born in Chicago this year
Galaxy S9+ vs Pixel 2 XL Camera
Google CEO: India is a 'quick
What the new American Girl doll means to black and stuttering communities
Grab my nuts at your own risk, Alabama star warns Clemson before national championship
Instagram tests Storylines, a collaborative twist on Stories
Irish pub has genius solution for people doing Dry January
Next wave of cheap smartphones should cost $30: Google CEO Sundar Pichai
Trump tweets about SNL, Obama writes a 50
Stablecoin bill advances in U.S. Senate as Trump critics call to end his crypto dealings
ZTE is kickstarting an eye
Olivia Wilde will direct a Sony Marvel movie, possibly featuring spiders9 in 10 republicans think social media sites censor political viewsWoman's Twitter request for a wedding date ends in an adorable love storyLondoner creates very unusual snack, gets reported to policeJerk bear gets woman arrested in AlaskaHillary Clinton's latest burn shows just how horrible the GOP is at TwitterHBO Max's 'The Fungies!' is the perfect kids' cartoon for vegging outHow to get police out of schools, and why it mattersThe best 1990s shows on NetflixHow to help victims of the California wildfires nowEverything coming to HBO Max in September 2020Etsy urges its shop owners to stand with the USPSUK Twitter responded to the Fourth of July in the most British way everThe best "Fall Guys" memes, video clips, jokes, and brutal strategies2000s things we miss, from iPods to MySpace TomBTS' 'Dynamite' smashes YouTube's 24Gmail and other Google services are down for many users (Update: fixed)Google Pixel 5 leak suggests an earlier launch datePixel 4a 5G renders show a familiar design, with 1 surprise2000s things we miss, from iPods to MySpace Tom Microsoft Paint is not being killed and people are thrilled Live! From Tomorrow: A lighter look at the future Cersei was channeling her inner Joffrey in this week's Game of Thrones Slug lands on woman's face on night out and all hell breaks loose Stage is set for 'Fujiwara effect,' a rare dance of cyclones this week Microsoft HoloLens 2.0 will include AI capabilities Netflix picks up new animated series from Matt Groening Poorly designed tote bag shows exactly why fonts are EXTREMELY important China is using AI to predict who will commit crime next Donald Trump claims Apple CEO Tim Cook promised him 3 U.S. manufacturing plants 'Pokémon Go' Fest organizers kick off their apology tour on the right note After all that, Amazon's Whole Foods deal may be delayed Lenovo's Folio tablet concept folds in half into a phone Henry Cavill's mustache has naturally led to many a suave Superman memes The 'Rock X Siri' mini movie is out, and it's exactly what you thought it'll be With its new feed, Google is preparing for the end of search How to get the secret, unlockable character in 'Street Fighter II' for Nintendo Switch Silicon Valley entrepreneurs launch online tool to help women fight sexual harassment 2017 MTV VMA nominations list: View here Hands on with Motorola's Z2 Force Edition and Moto 360 Camera mod
1.3939s , 10132.6875 kb
Copyright © 2025 Powered by 【Farmer’s Wife: Handle with Care! Part 1: Angel Advent】,Exquisite Information Network