There comes a time in every boy band's life when they get shrunk down into dolls. The One on One Lessons Where You Learn Through Hands on Caressingtime has come for BTS.
The wildly successful South Korean pop group is just the latest band to receive the coveted toy treatment, and there's no question why. Their presence in the public eye has skyrocketedover the past year, and they've amassed a dedicated and vocal fanbase.
Their fans, called ARMY, couldn't get enough as they strutted their stuff at the 2019 Grammy's and released their own official line of adorable mascot characters. They're even set to perform on SNL in April. So it was only a matter of time before they would get the toy treatment.
Back in January, Mattel revealed that the kings of K-pop would be getting doll likenesses. In mid-March, Mattel tweeted a teaser photo, showing the dimmed silhouettes of the dolls. Fans were initially hyped that the outfits would be based on the music video for their hit single "Idol."
Mattel finally hit the lights and revealed images of the dolls on Tuesday, and the reaction was immediate and intense.
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BTS ARMY wanted to love the dolls. They wanted to support their group — but some just couldn't get down with Mattel's interpretation.
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Some felt that the dolls suffered from same face syndrome, and others felt like Mattel swung and missed big time when it came to making the dolls actually look like their idols (especially with that plastic hair).
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ARMY also found itself comparing Mattel's line to other higher-end doll brands. (The BTS line is actually at a relatively low price point.)
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Despite a general sense of disappointment, many fans acknowledged that simply choosing to make likenesses of BTS in the first place is a huge deal and really shows the impact of K-pop's popularity.
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Toy companies are no strangers to recreating boy bands in miniature form, and it hasn't always gone well. Let us never forget the great Hasbro One Direction doll tragedy.
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Whatever you think of Mattel's efforts with the BTS dolls, it's undeniable that this is an important moment in both boy band and doll history.
Now if only we could get that Harry Styles doll to stop haunting our nightmares...
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