Instagram really,Watch Disciple of Deokjin Yuk Online reallywants you to buy stuff in its app.
The company announced three new features that make it easier to buy and sell products on the platform.
Among the updates:
A new collections feature that lets you privately save links to products you might want to buy in a dedicated "shopping" section.
Shoppable product tags for video posts. This lets companies link out to specific products that appear in their videos. A similar feature for image posts was added in September.
A redesigned "shop" section for business profiles that makes it easier to buy specific items.
These changes not only come in time for the upcoming holiday shopping season, but at a time when e-commerce is becoming more and more strategically important to the company.
Instagram hasn't said much publicly about its ambitions in the space, but it's become increasingly clear that the company sees shopping as a massive -- and relatively untapped -- opportunity. Currently, there are more than 25 million businesses that have Instagram profiles, and the photo-sharing app has become one of the most important platforms for smaller and direct-to-consumer brands. But the company hasn't done much to monetize the shopping that happens in its app. Companies aren't charged for using shopping tools organically, though they can pay for shoppable ads.
But if Instagram did want to start making money off all these transactions, it first needs to get more people and companies to buy and sell in its app, a hugely important step in the right direction.
The app also added shoppable tags to Stories and dedicated shopping channels for Explore in September. The company is also rumored to be working on a dedicated shopping app.
Instagram isn't alone in this, either. Snapchat is also aggressively pursuing shopping, with shoppable ads in Stories and a partnership with Amazon. In Snap's case, though, the company may have much more groundwork to lay as Snapchat doesn't have the same business presence ad Instagram does.
For both companies, though, the strategy is clear: it wants users to think of their apps as shopping destinations.
Topics Facebook Instagram Social Media
Google makes it way easier to search by dateOn Election Day 2016, the whole world is Winston Churchill3 in 5 Americans don't trust Facebook to protect their data, poll saysCouple married 37 years emphatically support different candidates on live TVAll the ways to watch the votes roll inAmazon Alexa adds detailed news reading optionScammers use taxThere's a line to visit Susan B. Anthony's grave on Election DayMae Whitman dropped an 'Arrested Development' joke in an election day postPrince Harry hits back at 'sexist and racist' trolling of girlfriend Meghan MarkleFacebook agrees it will be liable for future Cambrige AnalyticasVideos of insanely long voting lines show serious dedicationBrands need to stop telling people to go voteTrump supporter is so upset he seems to forget what New Zealand isOops, Eric Trump just broke the law9 relaxing live streams to soothe your Election Day anxietyTwitter vows to make itself less spammy with new policy changeMeet the women who've waited 96 years or more to vote for a female presidentGrimes goes (really) old school in proWhat you should know if you're planning a move to Canada McDonald's wants to use machine learning to serve fast food Adobe’s first auto app will give real OKCupid data reveals what your fave 'Game of Thrones' couple says about you Apple announces 'Apple Arcade' game subscription service Mapping state There's a 'Lord of the Rings' story game about Gollum coming in 2021 Dude enters panda exhibit to impress women and gets beat up by a panda 'Dumbo' is too gosh darn cute, and that's (somehow) a complaint: Review #HillaryForPrision is trending, but not for the reason Clinton haters think Trump campaign denies report of Russian bank connection Huawei P30 Pro comes to Canada at a surprisingly reasonable price This pair of best friends designed a superhero costume to celebrate their religions The 'Godfathers of AI' win Turing Award French Muslim group sues Facebook, YouTube for Christchurch video 'What We Do In The Shadows' is even better as a series: Review 'Jane the Virgin' returns: Is Michael alive? Facebook bans white nationalism and white separatism Your Election Day guide to recreational marijuana Tom Hanks is dressing up as David Pumpkins for Halloween. Any questions? Noted dad joke enthusiast Barack Obama poses with a 'lame duck'
2.7486s , 10131.890625 kb
Copyright © 2025 Powered by 【Watch Disciple of Deokjin Yuk Online】,Exquisite Information Network