Well,This Isn't The Twilight Saga: New Moon: The XXX Parody this is awkward.
When The Circle — the 2017 James Ponsoldt film based on Dave Eggers’ dystopian novel — hit theaters, it was emblazoned with a bright red circle (we see what you did there) logo. The only thing is, well, that logo looks incredibly similar to Uber's circular logo.
Uber — you know, the real company — debuted its circle logo in 2016. According to Wired,it was inspired by a blog post Travis Kalanick wrote, describing the company's culture as "the combination of bits and atoms. Bits represented the machine efficiency involved in Uber’s mapping and dispatch software. The atoms represented people."
Somehow, that vision translated into this rider icon featuring a thick, almost-closed circle.
Uber logo. Credit: Carl Court/Getty Images SEE ALSO: Emma Watson's 'The Circle' is so busy railing against technology, it forgets to be a movie Now, a year later, that circle design is making a reappearance Tom Hanks' new film, and it's everywherein the movie. See, here we have Hanks holding a branded mug while standing in front of a larger projection of the powerful (fictional) tech company's logo.
Original image has been replaced. Credit: Mashable Coincidence or not, the internet definitelynoticed the matching logos:
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And to make matters more awkward, there is one more similarity between the movie and the ride-sharing app: both have fallen into recent troubles in the media. Uber has recently been under fire for a myriad of controversies ranging from self-driving car crashes to its CEO being a straight-up jerk and The Circle's weekend at the box office being a floundering disgrace.
Hey, 'The Circle,' next time you may want to find another source of design inspiration.
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