【Hostess in Heat】

Donald Trump aide Kellyanne Conway entered the history books and Hostess in Heatbecame late-night comedy fodder when she tried to rebrand falsehoods, untruths and outright lies as simply "alternative facts" during a nationally televised TV interview Sunday.

The sports world hasn't stopped laughing since. Conway's ignominious line is now popping up in press conferences, game notes and even on jumbotrons.

Our most recent arrival to the alternative facts party is Houston Rockets coach Mike D'Antoni, whose team has struggled recently. Following a loss to the Celtics on Wednesday night, D'Antoni was asked about his team's 3-5 record since Jan. 13.

"Actually we won all those games," D'Antoni said, per team beat writer Jonathan Feigen. "I'm going with that alternative fact thing."

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Good one, Mikey D. But perhaps the funniest sports joke came earlier in the week courtesy of an NHL team.

The Dallas Stars announced attendance for a for a home game as 1.5 million fans -- the number of people Conway insisted attended Trump's inauguration, despite numerous estimates putting the crowd at far less than half that size.

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Now that's well played -- and surprisingly subversive from a sports team located in the heart of a very red state. (It's worth noting, however, that Dallas County voted for Hillary Clinton over Donald Trump by a wide margin. She got 61% of the vote to his 35%.)

But we're not done here, folks. Sports people got jokes!

Before a University of Tennessee basketball game this week, the program's communications staff included a section of "alternative facts" in its pre-game notes. Included was a bullet-point claiming that Volunteers legend Allan Houston had only 1,100 Twitter followers when he enrolled at Tennessee in 2009. Another gag noted that current Vols forward Kyle Alexander first took up basketball after seeing the movie Teen Wolfwhen he was a high school senior in 1985.

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Before his Golden State Warriors played the Orland Magic recently, coach Steve Kerr was asked about his short-lived stint in Orlando as a player. Kerr played less than a full season there in the early 90s, and averaged under three points per game in a Magic uniform.

But, in a nod to Trump's truth-challenged press secretary Sean Spicer, Kerr referenced a legendary Magic career in which he scored 14,000 points.

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Boston Celtics coach Brad Stevens has gotten in on the act, too.

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San Antonio Spurs coach Gregg Popovich, however, got more serious about the Tump administration's disregard for facts, truth and transparency.

"We've got to a point where you really can't believe anything that comes out of his mouth," Popovich said, per ESPN's Rachel Nichols. "You really can't. All those thousands that were on the rooftops after 9/11? There were like two. And 'We went to Hawaii and checked (Obama's) birth certificate and investigators couldn't believe what they found! There wasn't anything there. That kind of thing."

Popovich didn't give Conway or Spicer a pass, either.

"The Sean Spicers, the Kellyanne Conways, the Reince Priebuses that know that know who he is and actually have the cynical approach and disingenuous attitude to really defend him and try to make it look like he didn't say what he said," Popovich added, per Nichols. "And so when he's mad at the media for reporting what he said, that boggles my mind."

On second thought, maybe this whole alternative facts thing isn't so funny after all.