The Sister EmanuelleU.S. Justice Department is suing Google (or Alphabet Inc., if you prefer), and in testimony today, Apple Senior Vice President of Services Eddy Cue dropped a bombshell in the courtroom: Apple is now "actively looking" at focusing its Safari web browser on AI search instead of Google Search.
As Bloombergreported, the revelation marks a "seismic shift for the industry."
The default search tool used by a web browser with only 18% market share might not seem like a seismic announcement, but it's further proof that a massive shift is underway. And that shift threatens one of the foundations of the internet as we know it: Google Search.
As of this writing, Alphabet stock is down 7.5 percent for the day, a sharp drop.
Increasingly, some users are relying on AI chatbots like ChatGPT for their web searches. Just today, the AI company Anthropic announced a new API that would expand the search capabilities of its Claude AI models. ChatGPT-maker OpenAI has also been encroaching on Google Search's territory, first with the introduction of ChatGPT Search in October 2024 and more recently with new shopping features.
Now, even Apple is signaling a shift toward AI search — and away from Google. Due to the dominance of Apple iPhones, Apple's approach to search will have much wider impacts across the web.
Apple also stands to lose significant revenue as a result of the Justice Department's lawsuit, which highlighted the payments Google makes to Apple to use Google as the default search engine on Safari.
In his testimony, Cue seemed to defend the relationship, which nets Apple $20 billion a year. By highlighting the inevitable shift toward AI search, Cue suggested that Google's search monopoly is naturally coming to an end.
The news isn't all bleak for Google, however.
The company's Gemini AI model has surged to the top of some AI leaderboards, largely due to the truly mind-boggling amount of data Google has at its disposal. And Google itself is diving headfirst into AI search, first with the introduction of AI overviews, and then with the beta for AI Mode, a new chatbot-style search tool.
If the trend wasn't clear before, it is now: the era of Google Search is ending, and the era of AI search is nigh.
Disclosure: Ziff Davis, Mashable’s parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.
Topics Apple Google
Skype is finally shutting down
Best TV deal: Save $150 on the TCL Q5 65
Fulham vs. Brighton 2024 livestream: Watch Premier League for free
Best Target Circle deal: Get 10% off Target gift cards
SpaceX's Starlink satellite launch in pictures
Best Fire Max 11 tablet deal: Save $90 at Amazon
Best Fire Max 11 tablet deal: Save $90 at Amazon
Playstation 5 DualSense Controller deal: Get $20 off at Best Buy
Best portable power station deal: Save 44% on the Jackery Explorer 100 v2
Best Dyson deal: Save $110 on the Dyson Airwrap (Special Edition)
Robin Triumphant
![Shop the Indie Author Winter Wonderland event [2024]](https://helios-i.mashable.com/imagery/articles/03zoryFsocqtJITe7NS5Ylh/images-1.fill.size_256x256.v1733495862.png)
Shop the Indie Author Winter Wonderland event [2024]
Best iPad deal: Save $80 on the iPad (9th Gen) at Walmart
Elon Musk fails bid to restore $55.8 billion Tesla pay package
Best Max streaming deal: Save 20% on annual subscriptions
'Marvel Rivals' characters: See the full list of playable options
Saints vs. Giants livestreams: How to watch NFL online
NYT Connections hints and answers for December 5: Tips to solve 'Connections' #543.
Skype is finally shutting down
Google Pixel brings back popular camera features in new update
European privacy officials swipe left on Facebook's dating serviceThe ghostly northern lights webcam just turned onThe Purge is cancelled: Hackers unleash sirens of doom on DallasAnd the award for worst United Airlines joke goes to...Doug the Pug is an adorable nerd in 'The Big Bang Theory' intro parodyTwitter's Jack Dorsey tweets a bummer of a WikiHow on Valentine's DayPlastic surgery photos and records exposed in unsecured databaseMeet the sex educator behind the chlamydia outbreak in 'Sex Education'If you're not sure about Apple's 'Mythic Quest,' start with episode 5People are trolling United Airlines with these brutal new slogansSee Robert Pattinson's Batman in costume: First look#DeleteLyft? Lyft manager joins Trump administrationDoug the Pug is an adorable nerd in 'The Big Bang Theory' intro parodyThis Ford crib will trick your baby into falling asleepThis British DJ is dropping beats from Mt. EverestMWC is canceled, but a bunch of new phones are still coming outRanked: The horniest holidays in honor of Valentine's DayWhy are school reunions so horny?Are you horny? This flowchart will tell youDelightfully geeky beanies are the perfect headwear for scientists of the resistance Etchings from Rembrandt by Dan Piepenbring The Morning News Roundup for June 10, 2014 The Morning News Roundup for June 18, 2014 Blinded By the Light by Andy Battaglia A Professor’s Strange Quest for Busts of Alexander Pope Coaching, Portuguese Style The Morning News Roundup for June 5, 2014 Deep Foot and Deeper Foot Wizards of the Coast Croatia, a Work in Progress by David Gendelman The Morning News Roundup for June 12, 2014 Maya Angelou, 1928–2014 by Dan Piepenbring The Saddest Sound in the World by Sadie Stein Lunch Poem Letters by Nicole Rudick Sacred Rites by Sadie Stein The Morning News Roundup for June 11, 2014 Recapping Dante: Canto 32, or Area Man Discovers Hell Has Literally Frozen Over by Alexander Aciman Laid Bare by Rowan Ricardo Phillips Recapping Dante: Canto 30, or Triple X Morning Roundup of July 17, 2014
1.7553s , 10113.875 kb
Copyright © 2025 Powered by 【Sister Emanuelle】,Exquisite Information Network