【definition of eroticism】

Apple's chief design officer Jonathan Ive and definition of eroticismindustrial designer Marc Newson have a special, albeit unexpected side project for the upcoming holiday season.

The duo is teaming up to design a Christmas tree, which will sit in the lobby of Claridge's hotel in London. The tree will be revealed on Nov. 18, the hotel announced on its website.

SEE ALSO: 10 Philippe Starck designs that paved the way for Xiaomi's Mi Mix smartphone

Since 2009, Claridge's each year has invited a range of designers to create a unique Christmas tree. In the past it has featured primarily those from the fashion world, including Domenico Dolce and Stefano Gabbana, Burberry's Christopher Bailey and Dior's John Galliano.

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Original image has been replaced. Credit: Mashable

It's not the first time Ive has stepped out of the Apple realm to design the odd side project.

Alongside Newson, Ive designed a custom Leica camera that was auctioned off for charity in 2013, as well as a Jaeger-LeCoultre sports watch that year in which only two were listed for sale.

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