【Watch Project X Online】

Plus-size advertising seems to be Watch Project X Onlineall the rage as of late, with inclusivity now on the social conscience of well, everyone.

Now national retailer JCPenney has a new video featuring body-positive women on behalf of the brand's plus-size line, Here I Am. 

Featured in the ad are several influencers: singer Mary Lambert, Project Runway winner (and JCPenney designer) Ashley Nell Tipton, Instagram star Valerie Sagun, blogger and designer Gabi Fresh, and author Jes Baker.

---

You May Also Like

---

---

SEE ALSO: Plus-size blogger has a powerful message after Instagram removes her bikini photos

 The ad starts out with each woman speaking candidly about her history with body image.

Original image has been replaced. Credit: Mashable

"I remember when I was 10, I wanted to be a singer, and... a family member said 'Sorry kid, it's not going to happen for you,'" Lambert says. 

Mashable Trend Report Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

"As the fifth-grader called hippo... I was spending my entire life trying to change," Baker says. 

"In high school I was one of those girls who was like, I would be so much prettier if I were thin," Fresh says. 

Then the ad shifts into a celebration of self-esteem, happiness, and a changing tide. 

Original image has been replaced. Credit: Mashable

"Fat girls can do whatever they want... Fat girls can run, fat girls can dance, fat girls can have amazing jobs," the women say. "We can walk runways. We can be on the covers of magazines. Wear stripes. Bright colors. I am beautiful; I am sexy. There's no ignoring this when it walks in the door. My size isn't an indicator of my worth."

Here's to more uplifting advertorials that continue pushing the boundaries of what's considered beautiful. 

Have something to add to this story? Share it in the comments.

• Social Good
• Tech
• Science
• Games
• Deals
• Shopping
• Digital Culture
• Entertainment

• Blockchain Explained: How It Works, Who Cares and What Its Future May Hold
• Why Tropical Storm Hermine poses a menacing flood, erosion risk to Mid
• There is a 'Doctor Who' cook book for your next timey
• Sony's Xperia Agent robot is a cute, friendly smart
• New 'browser syncjacking' cyberattack lets hackers take over your computer via Chrome
• Mexico's president is now feuding with Donald Trump on Twitter
• M.I.A. and Zayn just want to chill out and take over the world on their single, 'Freedun'
• Facebook's Internet connectivity initiative suffers setback due to SpaceX explosion
• Touring Logitech's Audio HQ
• Anybody wanna buy a $3,200 Sony Walkman?

• Why Zach Galifianakis doesn't want Donald Trump as a guest on 'Between Two Ferns'
• Amazon partners with Dharma Productions ahead of Prime Video launch in India
• Clinton, Trump, and your money: A personal
• Look at this gorgeous hand
• Golf legend Arnold Palmer dies at age 87
• 5 creative ways to trick people into eating healthy
• In ballots we trust: E
• What's the deal with that wild Pen Pineapple Apple Pen video?
• Watch the last episode of the 'Star Wars' superfan
• This toy advert is taking on gender stereotypes and people love it

• Trump's foreign aid freeze halts funding for digital diplomacy bureau
• Colin Kaepernick's unlikely journey from rising NFL star to activist athlete
• Chris Brown releases new song less than a day after his arrest
• How much does the iPhone's headphone jack matter to you?
• Trump praises storm response as historic disaster unfolds in Houston
• I kicked the crap out of Dyson’s new vacuums and they wouldn’t fall over
• Calling all college gamers: Collegiate StarLeague registration is open
• An appreciation of the McDonald's employee with Down Syndrome who just retired after 32 years
• Best free ChatGPT courses
• Ultimate 'Friends' fans got engaged in Monica's apartment at FriendsFest

• Best Amazon deal: Save 20% on floral and botanical Lego sets
• One of those naked Trump statues could be yours
• CBS All Access' digital edition of 'Big Brother' gets launch date, title
• Mom and toddler's 'potty time' song is way too catchy
• Google's data center raises the stakes in this state's 'water wars'
• 'Overwatch' season 2 is live for all players with new map and hero changes
• This builder took a selfie with Will and Kate, and he is every single one of us
• Adorable grandparents suit up in the same outfit every single day
• NYT Connections hints and answers for February 1: Tips to solve 'Connections' #601.
• How much does the iPhone's headphone jack matter to you?