Never underestimate the power of single people buying themselves stuff.
Chinese e-commerce giant Alibaba reported its highest individual sales day everon Singles Day,Watch Sugar Heart Vlog The lustful demon under the pure appearance Hanfu lady Si Yu Online an informal holiday dedicated to people who aren't in relationships.
SEE ALSO: 7 in 10 people in Southeast Asia scrambled to buy on 'Singles' Day' via their mobilesSingles Day is on 11/11 (see all those "1"s? they symbolize being alone) and has become in recent years a bigger Chinese shopping day than Black Friday or Cyber Monday. Alibaba was a pioneer in offering discounts on the holiday, and their sales are promoted with a live TV show advertising the discounts available on the website.
This year, the sale brought in $30 billion for Alibaba, compared to $25 billion in 2017 and $17.8 billion in 2016.
One wonders if the marketing is getting better or if there are just waymore people looking for a Single's Day treat in these lonely times.
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