【[EP05] Lovely Ladies Dormitory】

Updated 5:28 p.m. with comments from a MoviePass representative.

MoviePass will now charge extra for peak showtimes of popular movies. As of Thursday,[EP05] Lovely Ladies Dormitory that means $2 to $6 on top of the flat monthly rate the service charges for unlimited movies in theaters.

SEE ALSO: AMC comes for MoviePass with $20/month Stubs membership — and it sounds awesome

When we learned in June that MoviePass would be getting surge pricing, it didn't sound all bad. The surge was estimated to be $2, and the company also planned to add IMAX/3-D tickets.

Mashable Top Stories Stay connected with the hottest stories of the day and the latest entertainment news. Sign up for Mashable's Top Stories newsletter By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

The example provided Thursday by MoviePass listed Avengers: Infinity Warat 7 p.m. with the $3.43 surcharge, per the Hollywood Reporter. Infinity Waris an in-demand movie if there ever was one, but it's been in theaters for two months already. A MoviePass spokesperson informed Mashable via email that the surcharge could be up to $6 and will correlate with demand for the movie.

Original image has been replaced. Credit: Mashable

MoviePass and its parent company, Helios and Matheson Analytics, Inc. introduced peak pricing to offset the millions of dollars MoviePass is losing as it pays the difference for users' tickets. The Peak Pricing F.A.Q. insists that this isn't a step toward removing MoviePass's insane monthly rate, but that it is designed to ensure that deal sticks around.

Peak pricing is currently in trial and rolling out to MoviePass subscribers, or when membership renews for members on annual or quarterly plans. MoviePass also shared that it will integrate Peak Pass, a once-a-month freebie for members to waive the peak fee.

h/t Hollywood Reporter

---

Featured Video For You

---

Dads everywhere will love the Avengers themed Thor toolbox

---

• Science
• Digital Culture
• Social Good
• Games
• Tech
• Life
• Shopping
• Entertainment

• Is it 'Thunderbolts*' or *The New Avengers'?
• If 'Harry Potter' characters had modern day technology
• People are wasting their good tortillas on supermoon memes
• Facebook might not detect fake news, but this Chrome extension will
• Outdoor speaker deal: Save $20 on the Soundcore Boom 2
• The tax man knows if you're being dodgy about declaring Airbnb biz
• Bono honored with 'ridiculous' Man of the Year award
• Richard Branson is bringing us the next supersonic passenger aircraft
• 'The Last of Us' Season 2, episode 4: Why Ellie sings 'Take on Me'
• Airline named the best in the world 4 years in a row is also the funniest

• China has 1.079 billion netizens and an internet penetration rate of 76.4% · TechNode
• Chinese selfie app maker Meitu launches digital human generator DreamAvatar · TechNode
• Apple forced to pull Meta's WhatsApp, Threads from China’s App Store. Here’s why.
• Over 1 million users rush to try Baidu’s ChatGPT equivalent on the first day · TechNode
• Oppo launches Find N3 Flip, first clamshell foldable phone with three cameras · TechNode
• China Mobile launches 5G super network supporting the metaverse industry · TechNode
• Tencent set to unveil its own LLM in early September · TechNode
• Furious Watcher fans are blasting it as 'greedy' over paid subscription service
• Cybertruck recall completes Tesla's humiliation
• Wordle today: The answer and hints for April 21

• Time to Unite
• Cane toad sausages are a thing that exists because Australia
• Sombra has arrived in 'Overwatch'
• Melania Trump's racy photos land Indian minister in soup
• The fat bears are already extremely fat
• Dwayne 'The Rock' Johnson has been crowned sexiest man alive
• DJI debuts Phantom 4 Pro and Inspire 2 drones
• Columbia University suspends wrestling team for racist, sexist text messages
• Skywatching is lit in May, says NASA
• Google's new PhotoScan app is an incredibly easy way to digitize old, printed photos

• One of Android's Easter Eggs is a Flappy Bird
• Pilot goes on epic rant after political fight breaks out on airplane
• IBM Research is developing a smartphone skin cancer detection method
• There's a vagina in 'Watch Dogs 2' and Ubisoft is removing it
• 13 Good Games You Can Play on Laptops and Budget PCs
• Edward Snowden rethinks that tweet about voting third party
• Someone created @tinycarebot to make Twitter a healthier place for you
• Conor McGregor fan gets sweet revenge after fighter crops her out of selfie
• 10 Tech Predictions for 2017
• Twitter's biggest anti