Adverts that perpetuate gender stereotypes -- including men failing to undertake simple household tasks -- are Hannah Harper Archivesto be banned under new regulations proposed by industry watchdog the Advertising Standards Agency (ASA).
SEE ALSO: Sexism is the new clickbait. Find another route to internet fame.The new regulations put forth by the ASA will crack down on ads that portray activities as specific to one particular gender and ads that mock people for not conforming to gender stereotypes. The new measures intend to address the "potential for harm or offence" arising from gender stereotyping in ads.
The report says "new standards are not intended to ban all forms of gender stereotypes" and that it would be "inappropriate and unrealistic" to prevent ads from depicting a woman cleaning or a man doing DIY. But, the standard would apply to ads featuring "problematic" stereotyping that "can potentially cause harm."
Problematic stereotypes include, according to the report:
Ads which depict family members making a mess while a woman has sole responsibility for cleaning it up
Ads that suggest "a specific activity is inappropriate for boys because it's stereotypically associated with girls, or vice-versa" and
Ads featuring men "trying and failing" to conduct "simple parental or household tasks."
The report identified six different types of gender stereotyping in ads, including "occupations or positions" and "attributes or behaviours" associated with a specific gender, in addition to making fun of people for behaving or looking in a "non-stereotypical" manner. Sexualisation and objectification were also identified as types of gender stereotyping in ads.
"Portrayals which reinforce outdated and stereotypical views on gender roles in society can play their part in driving unfair outcomes for people," Chief Executive of the ASA, Guy Parker, said in a statement.
"While advertising is only one of many factors that contribute to unequal gender outcomes, tougher advertising standards can play an important role in tackling inequalities and improving outcomes for individuals, the economy and society as a whole," Parker continued.
Best iPad deal: Save $132 on Apple iPad (10th Gen)
Warriors learn once again that being the best team means the memes are coming
Say goodbye to YouTube's long, unskippable ads starting next year
Patriots star slams the door on criticism of his White House boycott
How to Settle Down with Dystopia
'Homeland' recap: Quinn has a no good, very bad day
India wants to make credit and debit cards obsolete for payments
Ofo, one of China's most aggressive bike
Every MCU movie villain ranked, from "Iron Man" to "Thunderbolts*"
'Logan' is the most important X
I'm a college professor. My advice to young people who feel hooked on tech
SpaceX aborts rocket launch seconds before liftoff, but may still fly Sunday
Jason Chaffetz and Mitch McConnell are the new 'Hardy Boys' except much worse
Trendsetters teach us how to pose for show
Episode 4: The Wave of the Future
App warns you when you enter an area where sex crimes have been committed
This nice 2
Brewery gives employees 'puppy parental leave' and everyone else major job envy
Sony launches new flagship XM6 headphones: Order them now
Internet turns to @Sweden after Trump appears to invent terror attack
Let’s Talk About Skin: An ExchangeWhen Franz Kafka Invented the Answering MachineThe Captured Santa: Why Pop Culture Loves to Lock Up ClausOur Contributors Pick Their Favorite Books of the YearJohn Ashbery’s Collages Are the Perfect Complement to His PoemsThe Hopeful Dystopia of Pushwagner’s “Soft City”What Kind of Name Is That? The Perils of Naming Fictional CharactersThe Return of Münchausen: An Illustrated AdaptationThe Origins of the Tomboy in White SupremacyCome Now: The Impotence Trials of PreJeffrey Eugenides on “CarThe Airless, Lacquered Perfection of Steely Dan’s “Gaucho”Dostoyevsky’s EmpathyStaff Picks: Barbara Comyns, Russian Art, Derek ParfitDistant Hammers: Notes on Art and ApocalypseThe Dynamics of the City: Six Decades of Sy Kattelson’s Street PhotosDave Tompkins on a Year of Listening and HearingStaff Picks: Our Favorite Reads of 2016Flying Carpets: 4 Paintings by David SchorrThe Value of “Witness Art” Under You Tesla Model 3 drives itself like it's no big deal in new video 'Trump is Coming' is the most terrifying challenge yet Snapchat just grew for the first time in a year Facebook may soften political ad rules for EU election Jaime Lannister was the MVP of 'Game of Thrones' Season 8, Episode 2 FAA approves Google Wing drone service for deliveries in U.S. New Yorkers rejoice no longer living in building with Trump's name on it Can 'free speech' be 'moderated'? Yes. China, India would pick up America's clean energy slack under Trump Amazon employees listening to your Alexa chats can see where you live What's coming to Netflix in May 2019 'Avengers: Endgame' dazzles with epic and emotional world premiere Why Apple's 'Screen Time' crusade rings so hollow Facebook expects to pay FTC up to $5 billion (!!!) for privacy violations Damian Lillard's ice cold victory stare is now a meme A grim look at the effort needed to hit the world’s big climate goal Twitter imagines Trump narrating 'Planet Earth' for the lulz Bernie slams Trump during surprise speech at Dakota Access Pipeline protest Hillary Clinton in first speech since conceding says: 'Never, ever give up' NSA recommends White House end spying program leaked by Snowden
2.0553s , 10107.6171875 kb
Copyright © 2025 Powered by 【Hannah Harper Archives】,Exquisite Information Network