It's not just you: Apple's hardware is France Archivesmore expensive than ever. That may be bad news for your wallet, but it's a trend that's likely to continue -- because it's working.
SEE ALSO: With new $2,300 iPad Pro, Apple proves itself a bunch of brilliant jerksThe company, which became the first ever to reach a $1 trillion market cap in August, just reported another record quarter, with revenue up 20 percent from the same time last year. And, yet, iPhone sales weren't as strong as expected, with the company selling about same number of iPhones as this time last year.
That the company can set new revenue records with iPhone sales remaining relatively flat shows exactly why Apple is charging more for its devices than ever. Quite simply: it can make more money while selling fewer products.
This Tweet is currently unavailable. It might be loading or has been removed.
Apple further reinforced the idea that sales of its biggest products may not continue to grow significantly when executives revealed the company will no longer divulge how many iPhones, Macs, and iPads it's selling each quarter. Instead, Apple will provide revenue totals for its product categories, which makes it more difficult to understand how well a given gadget is selling.
Investors and analysts were not happy with the news, as they've long relied on these sales metrics to judge the company's performance. But Cook and other executives said they no longer believe unit sales metrics are as useful as they once were.
"I can assure you it is our objective to grow unit sales for every product category that we have...but a unit of sale is less relevant today than it was in the past," said Apple CFO Luca Maestri on the earnings call.
Investors, though, weren't convinced by the reasoning (and critics were quick to point out the convenience of this narrative coming at a time when iPhone sales are relatively flat). Apple stock fell more than 6 percent in after-hour trading following the company's earnings report, briefly putting Apple standing as the first $1 trillion company in jeopardy.
Topics Apple Gadgets
Previous：Bomb Envy
Trump's science adviser pick is actually a good scientist
Stephen King movie adaptations, ranked
Lady Gaga makes a stripped down U
India becomes Facebook's fastest growing market
TikTok wants me to host a dinner party. Is that an actual recession indicator?
Oprah has a strong message for undecided voters
Having a rough day? Here's a Japanese dog wearing cardboard cutouts
Airbnb files lawsuit against New York
Turtle Beach Recon 50P gaming headset deal: 28% off
Get your spoonful of banter with Gilmore Girls flavored ice cream
Best speaker deal: Save $30 on the JBL Clip 5
Hillary Clinton delivered these 18 zingers to Donald Trump's face
5 new things we've learned about the Nintendo Switch since its reveal
Follow the money: New tool from Bing maps the flow of campaign cash
Study trains Port Jackson sharks to respond to jazz music
Airbnb files lawsuit against New York
Facebook has apologised for removing this cancer awareness video
Polish woman was booed for saying she feels unwelcome in the UK
Hidden Siri Commands and Unusual Responses
Google wants to take over your wallpaper, just like everything else on your phone
To All the Final GirlsThe Crime Wave That Wasn’tOn the Other Side of DespairMother May IReid SharplessOn the BallyThe Look of a LoserIn the Domain of FaustInside BaseballCinema Is Never on TimeHave You Forgotten Him?The Sounds of InternmentMother May IAnnie Ernaux’s Total Novel of LifeTo All the Final GirlsHave You Forgotten Him?The Sun Goeth DownToothache, Bleeding, FarewellPast in PresentAiling Empire Blues Gmail app for Android now blocks phishing attacks Cute elderly newlyweds prove it's never too late for love Wait, what? In Windows 10 S, you'll be stuck with Microsoft Edge as default browser Hulu has always been cool, you just haven't been paying attention Jane Goodall speaks out about being quoted in Ivanka Trump's book A woman filmed her driver's obscene harassment, but she ended up in jail Idris Elba and Matthew McConaughey had an epic 'Dark Tower' Twitter exchange Stop what you're doing because you can now buy an actual working Banana Phone Stephen Colbert to reunite the 'Best f*ckin news team ever' on 'The Late Show' This quirky new t Game of Thrones' Jaime Lannister is a good person, really. Tesla to open new company No, Mark Zuckerberg isn’t running for office—his tour is much bigger than that You have one year to catch up your HBO shows on Amazon Prime, tick Whatsapp is down, and the internet is freaking out Research note suggests Apple could announce iPhone 8 at WWDC Dare you look at the travesty that is this watermelon recipe video? The sandwich alignment chart that's tearing the internet apart Elon Musk says Model Y crossover will come in late 2019 or 2020 Japan's new ultra
2.1833s , 10109.1484375 kb
Copyright © 2025 Powered by 【France Archives】,Exquisite Information Network