Budweiser claims it didn't set out to make a moving political statement with its new Super Bowl commercial -- but Sisters Sex Scandalfate evidently had other ideas.
The ad follows Budweiser's immigrant founder, Adolphus Busch, along his quest from Germany to America in the late 1800s. Upon arriving, he isn't exactly greeted with open arms right away.
"You're not wanted here," a man growls at him immediately after his immigration papers are stamped.
Given the current political climate around immigration and refugees, it's not hard to see how one might take the message of the ad as a comment on the times.
SEE ALSO: K-Cups for beer? Keuring and Anheuser Busch team up for a booze dispenser.But Budweiser's vice president of marketing, Ricardo Marques, told Adweekit's not intended that way.
“There’s really no correlation with anything else that’s happening in the country,” he told the magazine. “We believe this is a universal story that is very relevant today because probably more than any other period in history today the world pulls you in different directions, and it’s never been harder to stick to your guns.”
Indeed, according to Adweek's behind-the-scenes look at the commercial's making, the idea was settled in October, when safe money still had Hillary Clinton winning the White House and Trump's Muslim ban was just a pipe dream.
But months of hard work and millions of dollars later, the Anheuser-Busch-owned brand now finds itself airing a poignant story about the value of immigration before more than 100 million Americans as Trump's controversial travel ban dominates national headlines.
That's a bold move for a company that spent its last Super Bowl slot grouching about craft beers.
Best travel deal: Take 30% off Southwest flights
Most of the coral in Japan's largest coral reef are dead, and the rest are dying
Ariana Grande, John Legend will sing iconic 'Beauty and the Beast' duet for movie
Amazon promises to create 100,000 jobs, and Trump team quickly takes credit
LA Galaxy vs. Tigres 2025 livestream: Watch Concacaf Champions Cup for free
Read an exclusive excerpt of Jeff Zentner's upcoming 'Goodbye Days'
After 'Scalebound,' what's ahead for Xbox One exclusives?
Duke's disgraced Grayson Allen is the college basketball villain we need and deserve
Here are the glorious proposed logos for Donald Trump's Space Force
Facebook Live update allows video to be streamed from browsers
Best smartwatch deal: Save 44% on CMF Watch Pro for $38.90 at Amazon
Facebook Live update allows video to be streamed from browsers
2016's 'Hitman' was great because it didn't let players binge
Tillerson is dead wrong in what he told the Senate on climate science
Trump's science adviser pick is actually a good scientist
National park staff are luring wildlife
Nintendo Switch pre
Anna Kendrick playing a female Santa Claus? Disney is ho
Shop the Shark FlexStyle for 20% off at Amazon
Facebook Live update allows video to be streamed from browsers
Best Apple Watch Ultra deal: Save $80 at AmazonThe Morning News Roundup for August 6, 2014Elon Musk shows off Cybertruck 'production candidate'Repent at Leisure'Barbie' is coming to IMAX — with extra special bonus footageHow to pick the right wearable for runningFDA begs people to stop taking animal drug ivermectin to treat COVIDMeet TikTok's Spotify influencersWhat time 'Ahsoka' will be streaming on Disney+ this weekApple's iPhone 15 Pro Max may come a month later than expectedOnlyFans acknowledges 'sex workers' for the first time on TwitterThe Lean, Mean, StarIndia's moon lander makes history as first to reach coveted south poleTinder to make ID verification available worldwideSubscribe to The Paris Review and LRB'Barbie' is coming to IMAX — with extra special bonus footageOnlyFans acknowledges 'sex workers' for the first time on TwitterThe Morning News Roundup for August 13, 2014Allow RegéMeet TikTok's Spotify influencers 'Quordle' today: See each 'Quordle' answer and hints for April 18 What Earth was like last time CO2 levels were as high as today Google's AI search engine will 'anticipate users' needs' Republican governor wants you to stop politicizing wearing a damn mask Sidewalk chalk is having a real moment during the pandemic Sadie Stein to Join Editorial Staff of 'The Paris Review' by Lorin Stein Yoram Kaniuk on 'Life on Sandpaper' by Joshua Cohen How doctors' receptionists really feel about their notorious TikTok reputation Nike urges people to stand against racism in striking new ad Apple might announce new MacBooks at WWDC Facebook privacy settlement: Find out if Facebook owes you money and how to collect it Meghan O'Rourke on 'The Long Goodbye' by Thessaly La Force Social media is the new bodycam 'Wordle' today: Here's the answer, hints for April 18 Put Up This Wall! by David Zax Spotify goes down worldwide David Orr: Lost in the Archives, December 1985 by David Orr Watch 'Zenimation' on Disney+ to beat lockdown fatigue: Review Hilarious meme demands to know what's preventing men from looking like this Join us at the Norwood by Thessaly La Force
2.1273s , 10109.6484375 kb
Copyright © 2025 Powered by 【Sisters Sex Scandal】,Exquisite Information Network